Month: February 2021
Your Brand Sets You ApartI read an interesting article in Forbes the other day, which said, “No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with products, they are loyal to brands.” The brand is what keeps customers coming back.As a marketer, I certainly believe that when you have invested in setting up your own company and spent countless hours innovating, designing and building your IP to run on Dell EMC OEM platforms, your brand deserves to be up front and central. It’s all about standing out from the pack. Of course, for some OEM customers, debranding is more important. The bottom line is we want to do what’s right for your business in the easiest way possible.Rebrand and Customize Your PlatformIn support of this principle, we have just launched the new Dell YourID portal, a one-stop shop customization portal for OEM customers and partners, allowing you to personalize your platform and custom brand your assets, both inside and out.From the Outside: Bezel CustomizationGo online and use a simple GUI to design and customize your bezels and badges. We offer three tiers of standard customization levels plus an advanced array of modifications including shapes, colors, textures and vent patterns. There’s a bezel branding option for any timeline or any budget – and almost no limit to what we can do for you. In terms of products, you can customize pretty much everything from Dell EMC enterprise servers and storage to desktops, industrial PCs, laptops and tablets.From the Inside: Software Branding and Custom Default SettingsChoose software branding and custom default settings for any configuration, everything from custom splash and setup screen logos to the BIOS and iDRAC settings. And when it’s time for updates, your settings are maintained, translating into quicker turnaround and increased uptime for your end-customers. Again, you can choose from three different tiers – Express (basic branding); Professional (BIOS and iDRAC setting customization) and Premium (deeper system customization).What’s New and Different?Of course, we always offered branding options but we have now centralized and streamlined the process as well as providing you with an easier and more intuitive bezel experience. For example, you can now upload your badge artwork, choose your bezel color, customize your luggage tag, and kick off your project. The days of back and forth emails with bezel screen shots are gone. The Dell YourID portal also provides a dynamic preview to show you in real-time exactly how your logo appears on your chosen platform.Easy as ABCFor bezel customizations, just upload your logo, choose your color and text, and you’re ready to go. For software customizations, simply enter your branding information and settings, review your customizations, and wait for your sample customized ID Module. Once you’re satisfied, submit your project and let us take care of the rest! It really is that easy. It’s all part of our commitment to simplify your life and give you the power to do more!What do you think of DellYourID.com? Do you believe brand is important to drive revenue? I’d love to hear your feedback and comments. Visit DellYourID.com now and see how easy it can be to elevate your brand: https://www.dellyourid.com/homeLearn more about Dell EMC OEM and the Dell EMC Partner Program.Keep in touch. Follow @DellEMCOEMon Twitter, and join our LinkedIn OEM Showcase page here.
This is the first installment of an ongoing series “Sweet on Dell Technologies”.At Dell Technologies, we think a lot about what’s coming next. The next IT trend that’s going to transform business and the way we do things. The next big thing that’s going to help us use data to make smarter decisions faster. The next smart machine that works in partnership with humans to solve problems. We’re always thinking about how we help our customers become digital organizations and how harnessing the transformative innovation, partnerships, and essential technology Dell Technologies provides will move them and their ideas forward. This is why we exist.Since our earliest days, Dell’s commitment to customers has driven us to innovate—propelling us from a PC company to today’s leader in differentiated capabilities across our entire portfolio – from the edge to the data center core to the cloud. We’re creating value for customers by working across our family of businesses to innovate, invest in new capabilities and deliver unique solutions they can’t get from any other technology partner.And speaking of Michael’s thoughts on who we are as a company, at one of our recent meetings, Michael said it best – the value of Dell Technologies is in the seams. You’ll find us living that out in the way we build Dell Technologies solutions that integrate superior software, hardware, services from across our portfolio, the way we leverage our world-class supply chain to advance sustainability through responsible sourcing, minimizing our footprint, and innovating with the lifecycle of resources. You’ll also see it in how we activate our sales and support teams in 170 countries to meet our customers right where they are, across the globe.Looking at our fiscal year 2019 results—where we saw double-digit revenue growth across all three business units – our Client Solutions Group Business, our Infrastructure Solutions Group Business and VMware; as well as profitable share gains across our portfolio, and leading positions across the industry—we’re driving sustainable growth.Check out this infographic that shows where we’ve come from and where we’re headed. Transforming our own company to give our customers the essential technology they need to realize their digital transformations.I hope you’ll join me at Dell Technologies World or tune in virtually at Dell Technologies World Live to learn more, and watch our keynotes and programming from the show floor. From the edge to the core to the cloud, what’s coming next will show you how REAL transformation will unlock the digital future. Let’s think about tomorrow together.
Dave Helmly, head of strategic development for Broadcast at Adobe®, has forged a distinguished career in video and imaging, helping professional creators nail their workflows.As a #DellInsideCircle member, Dave uses Dell Precision mobile workstations daily with his team of 15 international field representatives. We sat down with him to hear his thoughts on the role of technology in video and image editing, which technologies get him most excited, and how he expects the industry to evolve. Matt: What technology really excites you? Are there specific trends you are seeing?Dave: Our team’s daily job is more about being trusted advisors to our customers who are looking to spend their money wisely to create fast and solid edit stations. Most of my test projects are based on real-world work from customers looking to increase their output to post and deliver content faster. I use these projects to test workflows and ensure speed and stability for the work they need to do now – and in some cases the work they will need to do in the future.Technology like Intel’s Thunderbolt™ has been a game changer in our industry from fast backups to simplifying local RAID storage setups to faster networking for laptops. Other technology like VR 360 video was discovered early on and became a feature set in our products. Usage of VR has shifted from being a consumer visual walkthrough tool to a professional one. AI technologies, like our own Adobe Sensei™, are advancing at lightning speed every month. We are working on some very cool AI tech for video creators. Check out the sneak peek of Project FastMask from Adobe MAX a few years ago: It’s available now in beta in After Effects® as Roto Brush 2.The majority of my day-to-day customers are leaders in the US media and broadcast space. I also work with Hollywood editors, well known YouTubers, and leading film schools. The biggest trend and number one topic on any given day since the pandemic hit is remote editing. I see HDR and 10-bit displays becoming the norm the same way HD video took over a few years ago. Nearly all of my customers have stated that delivering HDR content is a top priority for them and they need the right tools and workflows to ensure they can update their supply chains with HDR content. As a result, you’ll see more enhanced and simpler HDR video workflows from us. Matt: As a #DellInsideCircle member, you recently tried out the Precision 5750 mobile workstation. What were your first impressions? Dave: The design is sleek, slim, and lightweight. It’s hard to believe it’s a 17-inch because it fits into my 15-inch laptop case with ease. It’s a powerhouse; I was also able to run several test projects in Adobe Premiere® Pro with 4K edits and 8K edits. I was using a Dell 5530 2-in-1, and I still love that machine, but there’s no question that this one is much faster. I would recommend it to any peers in my field.Dave Helmly working on Adobe Creative Cloud with a Dell Precision workstation in his studioMatt: If you had $5,000 to build an at-home editing studio, what would you invest in? Dave: If I were to advise someone on what to consider within their budget, other than your workstation and Adobe Creative Cloud®, I’d suggest a standup desk that adjusts up and down, a high-end webcam like a Sony or Canon DSLR for web meetings – as a video editor, your image is everything, an Ultrawide HDR Display, and Thunderbolt 3 raid for local projects.If you have another $5,000, then definitely upgrade to the main editing hardware. Newer technologies like NVMe drives, NVIDIA RTX GPUs, and 10th Gen Intel® Core™ or Xeon® processors would benefit any workflow.Matt: You have been in the industry for over 35 years and with Adobe for almost 25 years. What key technologies have been industry gamechangers?Dave: Both Photoshop® and Premiere have been around for 30 years and have created the imaging and video standards that the industry has been built around. Many of the advancements we see around digital cameras, HDR displays, compute power, drive access and speeds, drive capacity, and real-time GPU effects are a direct result of the need to create faster and do work that stands out from the crowd. You see this every day on YouTube where successful creators deliver high quality videos that have now reached 8K frame size and playback. They are setting the pace for what you’ll see from broadcasters. Matt: Any predictions for the industry?Dave: Overall, remote editing has been quite successful for most customers but the lack of face-to-face meetings in the office has made working as a team more difficult. The number one thing I hear customers wish for is better collaboration tools for remote team editing so that multiple people can simultaneously edit or review the same project. I believe cloud-based workflows will become the norm for film and broadcast editing. It will happen fast, within two to three years. Cloud-based rendering and delivery will shorten the time to the supply chain and bring overall costs down as the cost of cloud compute equals out. We will still require high-end local workstations as the risk of moving to the cloud 100% for compute is too high. Currently, it’s more about having a seamless connection to the cloud. Matt: Who are your favorite creators to follow on social media and who should we watch out for?Dave: The first one that comes to mind is Devin Graham (Devin Supertramp). I met him early on in his career and introduced him to RED Camera several years ago. As a result, I’m a better RED shooter myself. Devin always shares his workflow on his Behind-the-Scenes channel and answers questions on shooting techniques and which lens to use. Peter Hollens is another one to watch. He has a fresh look to his edits that just pull you into his world. On the tech side – it’s hard to match Linus Tech Tips. I have a lot of respect for him and his team’s passion for advancements in technology. He can be brutal to software companies like ours, but he drives us to do better in terms of performance and stability. Matt: What’s your most prized possession?Dave: This one is easy. It’s relationships with like-minded people. Engaging in tech conversations with customers, peers, and friends make Mondays okay.
MOSCOW (AP) — The Moscow police plan to stifle an opposition protest by clamping down on the center of the city has backfired. Not only did the massive demonstration demanding freedom for jailed opposition leader Alexei Navalny take place Sunday, but it was spread throughout a wide swath of the city. By making a long trek through Moscow’s icy streets, the protesters got a chance to spread their message across much of central Moscow, attracting considerable attention along the way with their chants against President Vladimir Putin.
PORTLAND, Maine (AP) — Americans’ desire to get outdoors during the pandemic despite the winter cold is creating a season unlike any in more than two decades for the snowmobiling industry. From Maine to Montana, it’s becoming difficult to find a new snowmobile for sale. And the rental fleets are booked up. The International Snowmobile Manufacturers Association said U.S. represents the world’s biggest market for snowmobiles and Canada isn’t far behind. Together combining for more than $30 billion in annual sales.
WASHINGTON (AP) — The Treasury Department says it plans to borrow $274 billion in the current January-March quarter, down 54.1% from last three-month period. But officials concede that figure could rise significantly depending on what type of new coronavirus relief package is approved by Congress. Treasury’s projected borrowing figure for this quarter is down from the $597 billion in actual borrowing it did during the October-December quarter. The government ran up a record $3.1 trillion deficit for the 2020 budget year. Federal finances were strained by trillions of dollars spent to support an economy that went into freefall in the spring when a global pandemic hit, pushing millions of people out of work.
CANBERRA, Australia (AP) — Australia’s prime minister says there could be more targeted economic relief for businesses struggling with pandemic restrictions after Parliament resumed for the first time in 2021. Tourism, aviation and hospitality are among the industries calling for extended financial help after pandemic wage subsidies are due to end on March 31. With opposition lawmakers calling for more business support, Prime Minister Scott Morrison did not rule out his government providing extra funding. Deputy opposition leader Richard Marles said businesses in tourism and aviation would go under without targeted help.