Your Brand Sets You ApartI read an interesting article in Forbes the other day, which said, “No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with products, they are loyal to brands.” The brand is what keeps customers coming back.As a marketer, I certainly believe that when you have invested in setting up your own company and spent countless hours innovating, designing and building your IP to run on Dell EMC OEM platforms, your brand deserves to be up front and central. It’s all about standing out from the pack. Of course, for some OEM customers, debranding is more important. The bottom line is we want to do what’s right for your business in the easiest way possible.Rebrand and Customize Your PlatformIn support of this principle, we have just launched the new Dell YourID portal, a one-stop shop customization portal for OEM customers and partners, allowing you to personalize your platform and custom brand your assets, both inside and out.From the Outside: Bezel CustomizationGo online and use a simple GUI to design and customize your bezels and badges. We offer three tiers of standard customization levels plus an advanced array of modifications including shapes, colors, textures and vent patterns. There’s a bezel branding option for any timeline or any budget – and almost no limit to what we can do for you. In terms of products, you can customize pretty much everything from Dell EMC enterprise servers and storage to desktops, industrial PCs, laptops and tablets.From the Inside: Software Branding and Custom Default SettingsChoose software branding and custom default settings for any configuration, everything from custom splash and setup screen logos to the BIOS and iDRAC settings. And when it’s time for updates, your settings are maintained, translating into quicker turnaround and increased uptime for your end-customers. Again, you can choose from three different tiers – Express (basic branding); Professional (BIOS and iDRAC setting customization) and Premium (deeper system customization).What’s New and Different?Of course, we always offered branding options but we have now centralized and streamlined the process as well as providing you with an easier and more intuitive bezel experience. For example, you can now upload your badge artwork, choose your bezel color, customize your luggage tag, and kick off your project. The days of back and forth emails with bezel screen shots are gone. The Dell YourID portal also provides a dynamic preview to show you in real-time exactly how your logo appears on your chosen platform.Easy as ABCFor bezel customizations, just upload your logo, choose your color and text, and you’re ready to go. For software customizations, simply enter your branding information and settings, review your customizations, and wait for your sample customized ID Module. Once you’re satisfied, submit your project and let us take care of the rest! It really is that easy. It’s all part of our commitment to simplify your life and give you the power to do more!What do you think of DellYourID.com? Do you believe brand is important to drive revenue? I’d love to hear your feedback and comments. Visit DellYourID.com now and see how easy it can be to elevate your brand: https://www.dellyourid.com/homeLearn more about Dell EMC OEM and the Dell EMC Partner Program.Keep in touch. Follow @DellEMCOEMon Twitter, and join our LinkedIn OEM Showcase page here.
One million steps. WalkND, Notre Dame’s official and free walking club, challenged members of the Notre Dame community this fall to don pedometers and walk that many steps in 100 days in exchange for weekly giveaways and better health. Conner Edelbrock, fitness intern at RecSports, said the challenge helped grow the club this year. “One of our goals is to reach a wider audience of people participating in walking every single day,” Edelbrock said. WalkND has 362 members, Edelbrock said, and is open to faculty, students, staff and their spouses. Over 50 percent of the members are faculty and staff, while students form 25 percent of the club. “The big incentive program for the fall semester was 1,000,000 steps in 100 days, [which is] 10,000 steps a day,” she said. “We’ve had a lot of success with it.” WalkND also recently collaborated with the Humane Society of St. Joseph County to connect walkers with over 60 dogs that need exercise. There will be an information session this Friday at the Humane Society at 5 p.m. for students interested in volunteering. Jennifer Phillips, assistant director of fitness at RecSports, said the club started when Human Resources offered to subsidize the pedometers and log books two years ago. RecSports is responsible for the administrative work and organizing the program’s events and incentives, she said. “Walking is something most people can do,” Phillips said. “It’s a simple way for people to improve their health. We wanted to at least put a more structured program out there, where it was simple for people to do it on their own. It doesn’t cost anything. … We just provide the structure, motivation and education about walking as an exercise.” To increase their step quota, members can park farther away in the parking lot, take the stairs or walk to the post office on campus, Phillips said. “[We are] just helping people with being more creative in incorporating exercise into their day,” she said. “The beauty of walking is you just need to put on a pair of shoes and walk out your front door. You don’t need to pack a bag. You don’t need to take a shower after necessarily. You don’t have to spend a lot of money. You don’t have to take up your lunch hour.” She also said off-campus locations are good alternatives to the routes available around campus, such as the Dunes National Lake Shore or the parks along St. Joseph River. “I would highly recommend going over to Lake Michigan,” she said. “You feel like you’re in a totally different world. There are cute little beach towns, like New Buffalo and St. Joseph and great restaurants, and you can walk along the beach.” Phillips said research has shown people can start seeing improvement in their health when they walk 10,000 steps a day, which is about five miles for the average adult. “They can see improvements like a drop in blood pressure, maybe a drop in cholesterol, improved sleeping, improved concentration levels or improved immunity functions.”
Europe is set to introduce a third club competition from the 2021-22 season, the head of the association representing Europe’s biggest clubs announced on Tuesday.Before Confederation of African Football (CAF) decided to copy the model of UEFA, it was running three continental competitions from 1992 to 2004 before it merged the CAF Cup with the then African Cup Winners’ Cup competition to form the CAF Confederation Cup, the continent’s version of Europa League of UEFA.According to reports from Reuters, European Club Association (ECA) Chairman Andrea Agnelli told his members at a meeting in Split, Croatia that the new event would bring the “overall number of clubs” involved in UEFA club competition to 96, the ECA said on Twitter. “Pending approval of the UEFA executive committee, the ‘green light’ has been given to introduce a third competition, bringing the overall number of clubs to 96, as of the 2021-22 season,” Agnelli said.Agnelli is also president of Juventus and sits on the UEFA executive committee, occupying one of two seats allocated to club representatives. UEFA was not immediately available for comment.Europe currently has two club competitions — the Champions League, which features 32 teams in the group stage, and the second-tier Europa League, which has 48.Europe used to have a third competition for winners of domestic cup competitions, known as the Cup Winners’ Cup, but it was abolished in 1999. Domestic cup winners now enter the Europa League.The ECA has previously called for more clubs to be involved in European competitions and a “greater certainty of matches” for participating clubs.Agnelli also repeated his call from last year for a drastic overhaul of the international match calendar, which is drawn up by global soccer body FIFA and allocates dates for national team games.“A detailed assessment of the existing International Match Calendar is required prior to presenting a new model post-2024. The current model needs modernising,” he said.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram